Arguably, the most critical metric for the success of your business

is the extent to which customers return to buy from you again and recommend you to others.  All other business metrics are meaningless if you don’t have adequate customers.

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Continuously creating fresh customers is a challenge for any business.  It is far easier is to have a loyal customer base who regularly returns and new customers who are acquired based upon the recommendations of existing loyal customers.

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Successful businesses have high customer return and recommend rates, it would there for make sense to understand the complex behavioral dynamics that create the highest levels of customer satisfaction that make these customers demonstrate high return and recommend rates.  We have done the research and will be revealing this critical business knowledge in this course.

 

This ‘secret science’ of influencing positive customer behavior is a research based model which reveals ten specific factors present in any customer-supplier relationship strongly correlated with satisfaction.  These ten predictors of satisfaction can be applied, measured and managed in your business to reliably create a positive return and recommend rate effect with your customers. 

 

 

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Is this information secret?

To a great extent this information revealed from our own significant research is not widely known or circulated. This reliable predictor set of satisfaction influencers will resonate strongly with any student of this course.  We are all customers with many types of customer supplier relationships in our experience.  This course will reveal a fresh model for the operation of your business which can dramatically change  your perspectives and priorities as the owner or manager of any business operation. 

 

Applying the changes and improvements as prescribed will directly affect your business and its customers’ behavior to the extent you apply them.  This material represents a very specific approach and formula for the success of your business – with success defined as higher return and recommend rates from your customers.

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You can also expect to improve by definition, the competitiveness of your business operation in your immediate marketplace or industry.  All businesses operate within a defined geographic market or industrial community.  Your success and improved reputation will be self evident through an increase in business and continuously growing customer base.

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While the knowledge, audit and improvements in this course are very clear, they can represent a challenge to implement as they might require change or improvement across a wide variety of areas.  Whether you implement indicated changes gradually or with dramatic speed will depend upon the time, energy and commitment you are able to muster in your individual business situation.  Rest assured however, that there will be no doubt about the validity of the targeted improvements themselves.  This process will represent for many - an entirely new strategic approach to their business operations.